"SOMEONE WILL CAPITALIZE"
ON ASIAN HERBS

From The Cancer Chronicles #20
© March 1994 by Ralph W. Moss, Ph.D.

"Once we understand [the Chinese and Indian] medicine systems, I guarantee you, our confidence in natural remedies will increase and someone will capitalize on them in the United States."

Your typical health nut? Not exactly; the speaker was one J. Paul Jones, PhD, vice president for R&D of the giant Procter & Gamble household products conglomerate. This area of natural products, he revealed, "will really challenge FDA as they decide how to regulate natural products and ingredients." Jones addressed a meeting of the Nonprescription Drug Manufacturers Association on Nov. 18 (cited in F-D-C Reports, 11/29/93).

Jones had been asked to predict what the Over-the-Counter (OTC) market would look like in the year 2010. "What could be safer," he asked rhetorically, "than a natural product with a 2,000-year history of use?" How true, but kinda funny, don¹t you think, coming from the makers of Crisco?

Other participants predicted a tremendous growth in OTC products connected to aging, including "tonics" to maintain a youthful appearance. A former FDA Associate Commissioner, Marc Scheineson, predicted that soon "labels will require so much information that they will be contained on computer chips attached to the product." Drugs may also someday be offered for sale through a "home pharmacy network."

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[Editor's 1996 note: Procter & Gamble continue to have an interest in alternative medicine. In fact, we are happy to note that they are now spending millions of dollars supporting research into the dietary approach to cancer treatment.


Ralph W. Moss, Ph.D. is director of the The Moss Reports for cancer patients. Dr. Moss is the author of eleven books and three documentaries on cancer-related topics. He is or has been an advisor on alternative cancer treatments to the National Institutes of Health, the National Cancer Institute, the American Urological Association, Columbia University, the University of Texas, the Susan G. Komen Foundation and the German Society of Oncology. He wrote the first article on alternative medicine for the Encyclopedia Britannica yearbook. He is listed in Marquis Who's Who in America, Who's Who in the World, Who's Who in the East, and Who's Who in Entertainment (as a film documentarian). This Web site does not advocate any particular treatment for cancer. We urge you to always seek competent medical advice for all health problems, especially cancer. Before consulting our site please read our full Disclaimer statement.



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